Hillary Clinton’s presidential campaign recently revealed a new logo, garnering mixed reviews even from experienced designers. “It’s just a red arrow moving to the right,” said Scott Thomas, design director for Barack Obama’s 2008 campaign, in a Politico article. Yet, Hillary’s logo succeeds precisely because it’s a deceptively simple mark that is both memorable and versatile. Continue reading
Super Bowl XLIX delivered the whole package: A good matchup on the field; a stunning visual halftime show; interesting commercials. Great quotes like “Our people didn’t touch the balls” (Robert Kraft of the Patriots). And that crazy ending!
I wanted Seattle to win because the Patriots beat the Bears in 1985. What a heads-up, hands-up catch in the Continue reading