Why Hillary’s Campaign Logo is Rock Solid

Hillary Clinton’s presidential campaign recently revealed a new logo, garnering mixed reviews even from experienced designers. “It’s just a red arrow moving to the right,” said Scott Thomas, design director for Barack Obama’s 2008 campaign, in a Politico article. Yet, Hillary’s logo succeeds precisely because it’s a deceptively simple mark that is both memorable and versatile. Continue reading

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NFL Football on the field

Super Bowl Ads Reviewed Thanks to Snowstorm

Super Bowl XLIX delivered the whole package: A good matchup on the field; a stunning visual halftime show; interesting commercials. Great quotes like “Our people didn’t touch the balls” (Robert Kraft of the Patriots). And that crazy ending!

I wanted Seattle to win because the Patriots beat the Bears in 1985. What a heads-up, hands-up catch in the Continue reading

PR is Firefighting too: Babylon Tells it Like it Is

“I know I look like a police officer, but I’m a firefighter. That’s all I do. I put out fires,” says the head of the Metropolitan police in Thursday’s episode of Babylon (Sundance Channel, S1E3). He’s talking to Liz Garvey, an American PR consultant who’s been hired to improve Scotland Yard’s image.

The show is chaotic, uneven and full of conflicting personalities. In other words, just like real life. Garvey, played by Chicago-born  Continue reading